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How To

How To

How to Search Engine Optimize Your YouTube Videos

January 22, 2010
How to SEO YouTube Videos

Posting videos on YouTube is an important part of any inbound marketing strategy. Search engines such as Google and Bing can’t put videos in any type of searchable context because they are delivered via Flash so it’s up to you to do some search engine optimization so people can find your clips. The search engines take [...]

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How To

How to Add a Retweet Button to Movable Type

October 17, 2009
Add a retweet button to Movable Type

I added TweetMeme’s Retweet function to a Movable Type blog today. Their website offers some guidance as far as adding it to websites, WordPress, TypePad, etc., but once again their is no example specifically for Movable Type. Of course the first thing that came to my mind was an article I read yesterday called What’s [...]

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How To

How to Install the Link Roller Plugin for Movable Type

August 26, 2009
Link Roller Plugin for Movable Type

I’ve been looking for a Movable Type plugin that would easily allow me to make and update a blog roll for my site. In the past I would have used MT’s MultiBlog plugin, create my links as a separate blog, and trick in into displaying in the sidebar as a widget. That’s too many steps [...]

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How To

How to Write a Killer Blog Post or How Not to Suck at Blogging

April 14, 2009
How to write a killer blog post

Several times this week I have been asked about blogging, in particular, how to write a good blog post. It seems as though my inquiring bloggers are suffering from Goldilocks Syndrome – some people thought their posts were too long, others too short. Some people thought their posts were too formal, others too casual. I’ve [...]

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How To

How To Convert Website Traffic Into Sales

February 28, 2009

This week I had the pleasure of evaluating a website for a company looking to improve their conversion of website traffic to sales inquiries. One of the major problems with their website is that it’s not sales friendly. Confusing navigation, monochromatic color schemes and zero calls to action are creating an unnecessary obstacle between the [...]

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