About Liberation

I am a web and social media strategist based in New York City. For over ten years I have been developing websites which have a strong focus on user experience, search engine optimization, and are supported by additional online marketing efforts such as blogs and social media campaigns. What does my experience mean to you? I’ll make you look like a rock star.

I work with authors, artists, and creative professionals who want to increase their online visibility, promote their projects, and attract new creative opportunities. I develop unique strategies that will have your website, blog, and various social media accounts like Facebook and Twitter working together in perfect harmony.

Each of my clients has different needs ranging from exhibiting their fine art in an online portfolio to publishing a blog with all the social networking bells and whistles to promoting their latest New York Times best-selling book. If you are unsure of what your exact needs are, that’s ok. I can help you tell your story, in your voice, to your audience.

The best way for you to understand what it is that I do is for you to call me. Schedule a free phone consultation and let’s discuss your website, the challenges you are having, and how I can help you achieve results.

• Website Design / Redesign
• WordPress / Movable Type Blog Design
• Content Creation and Copywriting
• Social Networking Campaign Development and Implementation
• Search Engine Optimization
• HTML E-Mail and Newsletter Design

Software skills: Adobe Creative Suite 4 (including Acrobat, Dreamweaver, Flash, Illustrator, InDesign, Photoshop), Fireworks, Captivate, QuarkXpress, Microsoft Office Suite (including Word, Excel,
PowerPoint, SharePoint, Visio), Movable Type 5 Beta, Movable Type 4.3.1 and previous versions, TopStyle 3, WordPress, UEStudio. Proficient on both Mac and PC.

Experience with: Cascading Style Sheets (CSS), HTML E-Mails, HTML handcoding, information architecture, JavaScript, microsites, movable type design (template customization, custom fields, plugins), newsletters, online marketing, search engine optimization (SEO), social networking sites and services including Facebook, Myspace, and Twitter, website design, website development, website traffic development, website usability. Proficient on both PC and Mac.

Freelance Web and Social Media Strategist
August, 2000 – Present
New York, NY

Involved with all aspects of website development including setting website goals, server configuration, information architecture, choosing appropriate technology, developing content, website design, usability, and website maintenance. Evaluated existing websites and bring their content, design, and functionality up to current practice standards.

Developed small to large scale WordPress and Movable Type projects including professional websites, blogs, and community forums which were further customized with plugins and custom fields.

Consulted with clients on how to increase online visibility and create new business opportunities using social networking sites.

Designed graphic HTML E-Mails with built in functionality for online marketing and sales campaigns.

Provided thorough and ethical search engine optimization services to
help clients achieve excellent results in the search engines.

Select Accomplishments:

• At Random House Books I upgraded an existing, highly customized Movable Type site to MT 4.21 EN which allowed both their bloggers and readers to take advantage of MT’s new community features.
• Met daily deadlines in Liz Claiborne’s fast-paced e-commerce department processing images for their website and designing online advertisements and HTML e-mail campaigns.
• Developed websites for New York Times best-selling authors which established their Internet presence and functioned as online press kits allowing their publicists to achieve a higher number of press placements.
• Achieved top-ten Google ranking for clients with their selected keywords and keyword phrases.

Movable Type Developer
November, 2008 – February, 2009
Random House Books

Hired for the Suvudu project, I converted an existing, highly customized Movable Type website to the MT 4.21 Enterprise edition. Worked with existing custom code, various cascading style sheets, JavaScript, and design elements to recreate their existing site in Movable Type’s templating system.

Added new functionality to the site including the blogger’s and commenter’s ability to create and edit their own profiles, upload userpics / avatars, participate in the new community forums, and follow other members’ activities on the site.

Provided content development direction to their bloggers for better results with the search engines including inbound and outbound linking and keyword and keyword phrase usage.

Webmaster & Editorial Director
December, 2004 – September, 2009
Trigger Magazine,   New York, NY

Webmaster: Designed, developed, and maintained a new Movable Type website which promoted New York City based artists. Responsible for optimizing content for best search engine results with inbound and outbound linking, custom meta description and keyword tags for each entry, and specific use of relevant keywords. Increased website exposure with relevant traffic via social networking sites. Designed and coded promotional HTML E-mails to promote new site content.

Editorial Director: Responsible for developing editorial content and publicity related materials. Interviewed and hired writers for content.  Coordinated photo shoots including location scouting and hiring of makeup artists, photographers and models.

Online Marketing Assistant / Production Artist
June, 2003 – May, 2004
Liz Claiborne, Inc., North Bergen, NJ

“Permalancing” at Liz Claiborne, I worked in their fast-paced e-commerce department. Responsible for designing and hand coding HTML E-Mails to generate online sales. Produced banner ads for all online ad channels. Color corrected models and product shots for their website. Designed landing pages for sales campaigns.

Website Designer / Graphic Artist
May, 2001- October, 2002
Computers In Design, Inc., New York, NY

Developed a new company website and participated in site planning, information architecture, content management, copywriting, website production work and maintenance. Conceptualized and produced architectural competition boards for client presentations to demonstrate future retail and residential spaces. Responsible for retouching photo-realistic, 3D renderings using Photoshop. Designed identity packages including corporate business cards, letterhead, envelopes and catalogs.

Select Accomplishments:

• Taught Photoshop, Illustrator and Dreamweaver and regularly participated in lectures at Pratt University discussing website design.
• Allowed clients to meet time sensitive deadlines by altering 3D Studio Viz renderings with Photoshop, saving hours of time re-rendering each image.
• Developed an in-house catalog for Macy’s, Inc. to organize all available merchandising display components for various licensed brands including International Concepts and Alfani.

Marketing Associate
April, 1999 – May, 2001
Consulting For Architects, Inc., New York, NY

Redesigned and maintained the CFA corporate website consisting of 200+ pages. Designed advertisements for various company departments and coordinated their placement with trade publications. Oversaw content and design development for topical catalogs, marketing collateral, and trade show displays. Responsible for maintaining company wide database for three separate offices and organizing all mass mailings and corporate functions. Reported to Senior Associate.

Select Accomplishments:

• Increased training school’s revenue 25% by promoting all course descriptions, curriculum, and schedules online.
• Cross-promoted marketing materials with various departments to increase service awareness.